Meta Karagianni has +20 years of experience in B2B/B2B2C Marketing and she brings a pragmatic approach fueled by her experience both as practitioner and CMO Executive Advisor at SiriusDecisions/ Forrester, where she launched and grew the CMO Practice across EMEA and APAC.
Meta has advised +300 CMOs and their teams from organisations of various sizes, structures, and ownership including Adobe, ADP, Atos, APEX, Cisco, Cegid, Citrix, Dell/EMC, DHL, GfK, Orange Business Services, SAS Institute, SAP, Siemens, Sopra, Tata Communications, Thoughtworks, Panasonic, Vodafone and many others.
She is passionate about supporting her clients to unlock the full potential of their Marketing/GTM teams by aligning strategies, operations/execution, people, structures, capabilities and technologies so that clients can achieve what matters to them consistently and effectively. Strategically and operationally adept at supporting clients perform and transform simultaneously and expert at creating commercially aligned customer-centric strategies across different go-to-market motions that accelerate positive and measurable change.
Her hybrid experience as a practioner and C-level best-practice advisor, equips her with a unique ability to quickly spot barriers that prevent marketing/GTM teams performing at their best and creating holistic solutions to remove both the symptoms and the root-causes of these break-downs.
